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agape communications pte ltd
Agape is a Brand Creative agency that combines Design, Content, Strategy and Digital with the ultimate goal of bringing sustainable growth to our clients. As we are into the 21st year of our being, there is quite a lot going for us but would prefer to keep it short for now. Storytelling While it is an overly used term in branding, we can proudly say that at Agape, storytelling is the heart of our business, and we have been doing it since our inception with our first client Bausch & Lomb. All brands need a special story that connects with people, and this story has to be crafted before the ideation process begins. More often than not, brands have an existing story and all it needs is some alignment with the company's objective. Other times, these stories need to be torn down, rebuilt and even created from scratch, thereby allowing the pendulum to swing from ambiguity to clarity. Either way, ultimately it is integral for the brand story to connect and resonate with people, be it internal stakeholders or customers. Love for Craft Craft is really about the passion for life. It's the line that distinguishes between the ordinary and extraordinary. Craft can take many different forms. It can be found lingering in the spaces between letters on an artwork, amongst a carefully selected palette of colours for props, or even in a brilliant play on words in an advertisement. The list goes on and on. Never Stop Thinking We believe that good ideas never stay still. Like a spiral, we go through different stages to catch human insight and make ideas better with every turn. Awareness - It's about being always attuned to the latest trends. We get down and up close to understand what is happening on the ground Insight - Sometimes, we step back to get an alternative view of the full picture. This gives us insights that serve as catalysts for creatives that captivate and drives sales at the same time.
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